Who better to talk with newsmakers, entertainers, authors and the like?Īnd by “talk with,” I mean “have a conversation.” When CNN put King out to pasture, they replaced him with Piers Morgan, a noxious Brit who held down the post for a few years in the early 2010s. I’d suggest Anderson Cooper, one of the smartest and most versatile people at the network. And though King had his quirky charms, CNN could certainly find a host who’s better informed and more engaged. is no longer available, having died a year ago at the age of 87. Why not leverage that with something they might actually watch? I’d slot the newscast for 8 p.m.Ģ. Let’s face it: Cable news appeals to older viewers who have no intention of cutting the cord and going with a streaming service. CNN+ may be the future (or not), but the cable channel is the present. Who would anchor the CNN nightly newscast? My choice would be Audie Cornish, who recently left NPR to join CNN+, the digital streaming service that is scheduled to be unveiled this spring. Why not go with a solid hour of national and international news on CNN, serious but with more reporting, fewer talking heads and higher production values than the excellent but low-budget “PBS NewsHour”? The network’s three nightly newscasts all have higher ratings than cable news. Granted, that was before social media, but there’s no reason it can’t work again. Well, I don’t buy it.Īs recently as 20 years ago, CNN offered a nightly prime-time newscast anchored by Aaron Brown, and MSNBC had one helmed by Brian Williams. An insider once told me that it wouldn’t work because people are immersed in news all day on their phones and their laptops, and they want to watch people talk about it once evening comes along. Did you ever realize that there isn’t a single newscast on any of the three cable “news” channels? It’s a pretty incredible omission. Let’s get after it, as Chris Cuomo liked to say.ġ. My defense is that they hark back to a time when CNN was good. And I’ll admit that there’s a retro quality to some of them. Why not let them shine? You’re probably not going to see CNN or its incoming owner, the Discovery network, actually try any of these ideas. CNN employs boatloads of first-rate journalists. Over the weekend, I asked my followers on social media and got some great responses.
CNN NEWS NOVEMBER 11 2015 FREE
The man who foisted Donald Trump upon the media and political world, first with “The Apprentice” and later with hours upon hours of free air time during the 2016 presidential campaign, presided over a collapse in the ratings as soon as Trump left the White House. What Zucker was doing certainly wasn’t working.
More to come, no doubt.īut whatever the reason, now is the perfect time for CNN to try something new.
By the end of last week, Tatiana Siegel was reporting in Rolling Stone that Zucker and Gollust may have been advising Andrew Cuomo at the same time that the then-New York governor was appearing on Chris Cuomo’s CNN show. Last week CNN Worldwide president Jeff Zucker resigned after company officials learned he was involved romantically with his second-in-command, executive vice president Allison Gollust, who remains at CNN, at least for now. It is a wasted opportunity.īut now CNN, the original cable news station - the one whose middle name is “news” - has a chance to reinvent itself. every Monday through Friday, the three outlets offer nothing but opinionated talk shows, CNN and MSNBC from the left, Fox News from the conspiratorial far right. Photo (cc) 2013 by Fortune Live Media.Ĭable news is a disgrace, especially during prime time.
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